Maryam Malikova is an international specialist in football marketing, commercial management, and sports development. With a professional background spanning both competitive sports and commercial management within the football industry, she focuses on aligning sports projects with business objectives, including brand positioning and developing B2B partnerships.
At the core of her approach is a deep, insider understanding of the industry. Maryam is a Candidate for Master of Sports in fencing, a European Games participant, the founder of her own fencing club, and an international referee for wheelchair fencing. This strong practical background is backed by the academic foundation of the prestigious European Erasmus Mundus program (GOALS), completed across universities in France, Lithuania, and Portugal. As part of this program, Maryam studied football club operations, business strategy development, and the implementation of marketing systems during practical seminars and meetings with department directors and managers from organizations such as LOSC Lille, FC Benfica, the French Football Federation, and the International Olympic Committee.
Maryam’s international track record includes managing commercial processes in the Middle Eastern football market as the Marketing Director for ROYAL FC in Dubai (UAE). During her tenure, she launched an international internship program in sports management and marketing, initiated collaboration talks with universities across Europe and Asia, led campaigns to boost the club's media visibility, and successfully secured new sponsorship deals.
Today, Maryam heads the marketing and international relations departments at DIFAI FC. She shapes the club's market positioning strategy, expands international networks, manages B2B communications, and drives corporate partnership initiatives based on internal KPI frameworks.
Parallel to her club roles, Maryam channels her organizational and entrepreneurial expertise as the President of Jaguar Sports LLC. Under her leadership, the company specializes in sports event management, including organizing professional camps, scouting trials, and developing comprehensive marketing solutions for various sports projects.
