Jordi Gratacós is a UEFA Pro License coach and internationally recognized football expert with more than 20 years of experience across multiple high-level roles, including Sporting Director, Head Coach, Football Advisor, Media Analyst, and Conference Speaker.
One of the most distinguished periods of his career was his tenure as International Sporting Director at FC Barcelona, where for six years he played a key role in the club’s global sporting projects and talent development strategies. His work within one of the world’s most iconic football institutions has provided him with deep insights into elite-level football management and methodology.
Throughout his career, Gratacós has collaborated with clubs and football federations across different continents, contributing to strategic development, technical leadership, and the implementation of modern football philosophies.
A significant influence on his professional journey has been his mentorship under Johan Cruyff, whose visionary approach to the game shaped Gratacós’ understanding of football fundamentals, positional play, and game philosophy. This foundation continues to define his approach to modern football.
At Football Conference Baku, Jordi Gratacós will share his extensive international experience, offering valuable perspectives on football development, sporting structures, and the evolution of the modern game at both club and federation levels.
